Rebrand is the start of a new and exciting chapter in the company’s 62 years long history in Bangladesh. American Life Insurance Company (MetLife Alico) – one of the leading insurance companies in Bangladesh – announced today that it is rebranding to “MetLife”. This rebrand re-emphasizes the company’s commitment to the country and reflects MetLife’s global expertise and brand strength.However the registered name of the company (American Life Insurance Company) remains the same.
On January1, 2015, in a town hall meeting, M. Nurul Islam, MetLife’s Regional Senior Vice President and Head of South Asia, officially announced the change in brand name effective January 1, 2015, to the company’s senior officials and other associates.
- Nurul Islam said in his speech, “To be a truly world class company in the insurance industry, we strive to distinguish our company by aligning it with a distinct brand identity that is recognizable around the world. This rebranding initiative in Bangladesh is aimed at bringing the company under the single ‘MetLife’ brand name and strengthens our bond with a world class organization with a global footprint and financial expertise, and ensures our promise in delivering insurance products that supports and meets the needs of Bangladeshi consumers across all their life stages.”
He also added, “One of MetLife’s strategic cornerstones is focused on driving toward a global brand and customer centricity, and our rebrand is an important step towards achieving that global vision to be One MetLife.”
With nearly 150 years of experience, MetLife is a leading innovator and recognized leader in protection, planning and savings solutions around the world. It’s name is recognized and trusted by over 100 million customers worldwide and over 90 of top 100 FORTUNE 500® companies in the United States. MetLife has the experience, global resources and vision to provide financial certainties for an uncertain world.
The rebranding will not result in any change to services, policies or commitments made to customers and business partners. The key objective is to continue providing market-leading services and solutions that will help bringfinancial securityto MetLife’s customers in Bangladesh and help them to pursue more from life.
MetLife, Inc. (NYSE: MET), through its subsidiaries and affiliates (“MetLife”), is one of the largest life insurance companies in the world. Founded in 1868, MetLife is a global provider of life insurance, annuities, employee benefits and asset management. Serving approximately 100 million customers, MetLife has operations in nearly 50 countries and holds leading market positions in the United States, Japan, Latin America, Asia, Europe and the Middle East. For more information, visit www.metlife.com
About MetLife Bangladesh
Bangladesh is a key operation within the MetLife Asia Region and has a long history tracing back to 1952. Today, it is the largest life insurance company and a major employer in the country with over 15,000 Field Force and Employees.
For more information, please visit www.metlife.com.bd