E-Outreach : New media technologies for strategic communication

NGO News Desk :: Twitter, Facebook, Blogs, Wiki..the age of new media is fast evolving as a major outreach tool to draw public opinion. It is absolutely necessary for media houses to stay plugged in, thus the constant competition to reinvent their information dissemination, communication and outreach strategy accordingly.

To meet the highest potential of the new media tools, Centre for Science and Environment (CSE) is organising a three-days workshop on how to leverage new media technologies for advocacy and strategic communication.

CSE invites journalists from Nepal, Sri Lanka, Bhutan and Maldives to apply for the workshop till January 20, 2013.

Course Fee: INR 9,600 per participant. Accommodation and related costs are not included in the cost. However, CSE can help you find a place to stay. Program will be held in January 29-31, 2013 in New Delhi.

Some fellowships are available for journalists from Nepal, Sri Lanka, Bhutan, Bangladesh and Maldives. Kindly send in your application to Kiran Pandey at [email protected] with the following details.

The workshop module includes

>> The new media landscape > the channels, influence on communication and social change, reaching out to stakeholders

>> Integrating print, electronic, web and the social media

>> E-mail for outreach

>> Blogging > installing and managing blog

>> Using social media strategically >  Facebook, Twitter

>> Reaching out through Wikipedia > sharing knowledge, research and resources

>> How to use photos on the web

>> How to use videos on the web

>> How to improve the website ranking > focus on search engine optimisation

>> New media metrics > understanding web statistics, facebook/twitter statistics